Which of the following best describes the target of promotional tools?

Promotional tools are primarily designed to engage and attract potential customers for products or services. These tools, which include advertising, sales promotions, public relations, and direct marketing, aim to inform, persuade, and remind consumers about a brand’s offerings. By targeting potential customers, companies can effectively raise awareness, generate interest, and ultimately drive sales.

The focus on potential customers is crucial because they represent the market segment the business needs to convert in order to grow and sustain operations. This approach to targeting aligns with the overall goals of marketing, which are to reach new audiences, establish brand loyalty, and secure a competitive advantage in the market.

While other groups such as investors, current employees, and competition are important to a business's ecosystem, they do not represent the primary target of promotional efforts in the same direct manner as potential customers do.