Which of the following best describes the focus of push marketing?

The focus of push marketing is best described by providing incentives to retailers. This approach involves manufacturers or wholesalers promoting their products directly to retailers rather than to consumers. By incentivizing retailers through discounts, promotions, or other benefits, the goal is to encourage them to stock and sell the product, effectively "pushing" it through the distribution channels to reach the end customer.

This strategy contrasts with creating consumer demand, which is more aligned with pull marketing, where the focus is on stimulating interest and desire among consumers to drive them toward purchasing. While directly selling to customers and building long-term customer relationships are important strategies in marketing, they are not the primary focus of push marketing. Push marketing specifically emphasizes motivating intermediaries in the supply chain rather than cultivating direct consumer relationships or demand creation.