Which of the following is a method for measuring brand awareness?

Brand awareness refers to the extent to which consumers are familiar with a brand and can recognize it in various contexts. Surveys are a direct method for measuring brand awareness because they allow marketers to gather insights from target audiences about their recognition and recall of a brand. Through survey instruments, brands can assess how many people have heard of or can recall their brand, as well as their perceptions and associations related to it. This method provides quantitative data that can be analyzed to gauge brand awareness levels.

In contrast, market segmentation analysis focuses on dividing a broad target market into subsets of consumers with common needs or characteristics, which does not directly measure awareness. Product development strategies revolve around creating and improving products based on market needs and trends, but do not assess how well consumers recognize a brand. Pricing assessments are concerned with determining how much to charge for a product or service rather than evaluating consumer awareness of a brand. Thus, surveys are the most effective method for directly measuring brand awareness.