Which of these is an example of demographic segmentation?

Demographic segmentation focuses on specific characteristics of a population to categorize consumers, which includes factors such as age, gender, income, education level, and family size. These characteristics provide valuable insights into consumer preferences and purchasing habits. By categorizing the market based on these attributes, marketers can tailor their messaging and product offerings to resonate with various demographic groups.

For instance, targeting products specifically designed for young adults may differ significantly in marketing approach compared to those aimed at seniors, as their needs, preferences, and purchasing power can vary widely. Similarly, gender-specific products often require distinct marketing strategies that appeal directly to male or female consumers based on their likely interests or cultural implications.

In contrast, the other options fall under different types of market segmentation. Lifestyle choices pertain to psychographic segmentation, which considers consumer attitudes, values, and behaviors. Geographical segmentation involves categorizing populations by location, which does not inherently reflect demographic attributes. Lastly, purchasing behavior is part of behavioral segmentation, which focuses on how consumers interact with products, including their purchasing frequency and brand loyalty.